iPads in Filmmaking

The Times also recently ran a profile of the iPad's growing popularity in Hollywood, noting that it's "the must-carry accessory on sound stages this season, visible behind the scenes of television and film shoots and in business meetings."

For example, Bob Orci, one of the writers working on the sequel to last year's blockbuster "Star Trek," kicked off a recent meeting with his co-writer and three producers by whipping out his iPad to show off movie stills, potential scene locations, and a photo of a prospective actress that he had edited on the tablet to sport a Vulcan ear.

“When you’re carrying a little TV around, you bring the power of imagery to places that you don’t normally have it,” Orci said.

The report also notes that Apple products have turned up about 2,438 times on television programs through this September, amounting to a wealth of free advertising for the Cupertino-based company, including recent iPad stints on “Modern Family,” “Fast Money," and “Fox & Friends.

At the same time, the Apple tablet is being put to work backstage, where actors and actresses using specially designed apps, like Rehearsal, are using it to help them learn their lines ahead of each shoot.
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