'Virgin America' Kills Flash as a Result of Apple/Adobe Conflict

"It’s probably not the first site to eschew Flash in favor of greater compatibility with Apple’s portable devices, but it’s one that’s definitely big enough to make waves.

Honestly, I think this is only the beginning of a new tide that will see corporations retreating away from either Adobe’s or Microsoft’s proprietary solutions for displaying animations and other advanced media elements in their websites. When the goal is to reach as many customers as possible, it only makes sense to take into account the limitations of some platforms. Flash may run on many portable non-Apple devices, but that doesn’t mean it does it well. 

Virgin’s new site is designed to let users check-in using their mobiles, using a system that issues electronic boarding passes you’ll be able to show to airport security staff. The plan is awaiting approval by the U.S. Transportation Security Authority. The site is responsible for 70 percent of Virgin’s $100 million quarterly revenue. Right now it’s advanced enough to suit the company’s needs, but Virgin does anticipate making the jump to HTML5 once it’s cleared by the W3C."
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