Lighting on the Fly

Keeping things simple and minimalist not only lowers the barrier to entry to making a video; it also makes our video style more accessible to a wider audience.

This minimalist philosophy has a major influence on how I choose to light videos. We've dubbed this minimal, flexible technique "Lighting on the Fly".

When I'm setting up lighting for a video at Wistia, I follow 4 terrifically simple rules:

1. Make the shot (and the people in the shot) look pretty.
2. Kill any and all shadows on faces.
3. Don't intimidate the person on-camera.
4. Use the most convenient lighting option (it's often best).

Join me on a journey through space and time as we hack lighting and turn the world of traditional "3-point lighting" upside down!

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